In a message of , mam@world.std.com writes to All:

 msc> : Or Etaoin Shrdlu, for those who remember that old short story
 msc> : about an animated linotype machine.

 msc> ... after it was rented, to print some Eastern mystical texts, by TLGWTP.
 msc> (They could never remember the name of the little guy with the pimple, so
 msc> they just called him that.... even though the abbreviation takes longer
 msc> to say.) Who wrote that, anyway?

Fredric Brown.  The story is in his collection _Star Shine_, also published as
_Angels and Spaceships_, and in other collections as well.