Don Dellmann wrote in a message to Tom White:
 DD> While tripping merrily through the mail, Tom White was overheard 
 TW> One reason is that the manufaturer can be sure who is getting the
 TW> benefit of the lower price. If the maufacturer lowers the price to the
 TW> retailer, some retailers will continue to sell at the old price and
 TW> keep the discount for themselves. If it is done as a rebate, the
 TW> manufacturer can control who gets the benefit of the money. 
 TW> A second reason is that much of the American buying public has been
 TW> "conditioned" to believe this is a great idea. 
 DD> Not to mention that if they put an item on sale, EVERYBODY gets the
 DD> discount price.  With rebates, it's amazing how many people don't
 DD> bother to send in for them.
Oh yeah. That's a great point. I'm one of them. I'm also one of those who 
never mails in the warranty registration card.
           Tom
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