Mom cut me out an interesting article back in July and thought I'd
bring it to everyone's attention. It was taken from The Orlando
Sentinel.
DISNEY TO MARKET FILMS FROM JAPAN
TOKYO -Walt Disney Studios agreed Tuesday to distribute the work of
Japan's top maker of animated films in a deal that heralds a new step
by the U.S. giant into Asia and opens a creatie pipeline for it back
home.
No money changed hands in the deal between Walt Disney Studios and
Japan's Tokuma Shoten Publishing., under which Disney will distribute
animated movies made for Tokuma by Hayao Miyazaki, one of Asia's top
animators.
Officials of the two companies said that the agreement calls for
distribution of eight of Miyazaki's animated films on video as well
as his new animation feature "Princess/Mononoke" (Princess/Ghost)
to be released in 1997.
Joe Roth, chairman of Walt Disney Studios described Miyazaki's
work as "extraordinary" and said in a satellite linkup from Disney
headquarters in Burank, California., that Disney's extensive
distribution network would show Miyazaki's movies to tens of millions
of people.
Miyazaki is Japan's most popular animated filmmaker, creating box
office hits such as Nausicaa Of The Valley Of the Wind and My Neighbor
Totoro, featuring a rabbitlike sprite. Since 1989, Mizayaki has had
five box office hits in Japan.
He is equally popular in other parts of Asia, particulary Hong Kong and
Taipei, where Totoro is a favorite of children.
"We believe we can increase the marketability of our videos by letting
Disney do the whole distribution because of Disney's strong sales
network, " said Yasuyoshi Tokuma, president and chief executive of
of The Tokuma group.
Disney plans to distribute other movies from the studio. A Disney
official said the Japanese-language movies would be dubbed into local
languages.
The first to be distributed will be Shall We Dance, which was one of
Japan's top box office hitsthis year. The movie, a romantic comedy
set in Tokyo is about a middled-aged businessman learning social
dancing.
"These kinds of tie-ups are likely to take place more between Hollywood
and Japanese companies in the future," said Tsuyoshi Taniguichi, an
analyst at Nikko Research Center.
Taniguchi said Japanese animators have a high reputation, and the
agreement is good for Disney since media companies need large amounts
of programming for the ever-growing number of television channels.
Hidekazu Umemura, analyst at Yamaichi Research Institute of
Securities and Economics Inc. said the deal makes Disney a bigger
player in Asia and could signal further deals to act as distributor
for filmmakers in the region.
"Disney must be thinking that the agreement could be another step
for it to expand business here further," Umemera said.
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