From: "Rich Gauszka" 

Cheese is considered junk food along with olive oil?

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=426
083&in_page_id=1770

Cheese is to be treated as junk food under new advertising rules for
children's television.

Commercials promoting it will be banned during children's TV programmes and
those with a large proportion of young viewers.

But the British Cheese Board points out that a typical portion of cheese
was 30 to 40g - not the 100g used in the agency's model.

Most cheese would be exempt from the ban if a typical portion had been used
in the calculations, according to the board.

It pointed out that cheese was one of the most 'nutritionally complete' foods.

The National Farmers' Union described the decision as ' nannying gone mad'.

'To suggest there is anything inherently harmful about cheese is absurd,'
spokesman Anthony Gibson said.

'There is no such thing as a bad food. It is just how much of it you eat, in
what balance and how much exercise you take.'

He said the new rules were 'of no use to consumers', adding: 'It may very
well put them off eating healthy things.'

Mary Quicke, who runs Quickes Cheese in Devon, producing handmade cheddar,
said the rules had left her 'speechless'. ' Frankly, i t's bonkers,' she
told BBC Radio 4's Today programme.

She said the FSA's decision to assess cheese using a 100g portion was
ridiculous. 'Imagine eating 100 grams of cheese - that's four ounces. You
would have to be a pretty dedicated eater of cheese to get around that.'

Other foods banned from advertising during children's TV include: Marmite,
Flora Lite, half-fat cheddar, Dairylea triangles, bran flakes, camembert,
sugar-coated puffed wheat, instant hot oat cereal, Jaffa cakes, reduced
calorie mayonnaise, multi-grain hoop cereal, half-fat creme fraiche,
takeaway chicken nuggets, potato waffles, Greek yoghurt (from sheep's
milk), ham, sausages, bacon rashers, low-fat spreads, peanuts, cashew nuts,
pistachio-nuts, peanut butter, raisins, sultanas, currants, low-fat potato
crisps, olive oil, butter, pizza, hamburgers, tomato ketchup, chocolate,
brown sauce, cola and lemonade.

--- BBBS/NT v4.01 Flag-5