Well, I guess if the Backbone Admin is hawking to yank this sub, I'd
better quit lurking and post something, quick  ....
MS>DS>  MS> A high percent of soccer fans worldwide are in the Third World,
MS>DS>  MS> where few people can afford $150 sneakers that cost as much as
MS>DS> the
MS>DS>  MS> average citizen of their nation earns in a year.
MS>DS>  MS> -!- Simplex BBS (v1.07.00Beta [DOS])
MS>DS>  True but there would still be interest because they could still sell
MS>DS> their
MS>DS> product, enough people could afford the product and probably buy what
MS>DS> they
MS>DS> heard advertised during the sporting event.
MS>DS>  Advertising is based on the number of people reached for the amount
MS>DS> payed
MS>DS> with a SW station you could reach a very large number of people and
MS>DS> the
MS>DS> possible revenue would out weigh the cost to advertise.
MS>    Advertising would sell for _zero_ if no listener could afford the
MS>product advertised, and most Third World people cannot even afford to feed
MS>themselves much less buy consumer goods.
...unless they WORK for the good folks at Nike (catch the recent
Doonsbury strips lately...?) and get Employee Discounts...  ;)
Seriously, though, it's necessary to go back to basic logic to look at
this.
   1)  Shortwave radio reaches "Third World" countries but not all SWL's
       live in the "Third World".
   2)  Pro sports franchises make big money on arena tickets, but only a
       small portion of all fans ever buy arena tickets; use same logic
       to conclude similarly about season tickets and skyboxes.
   3)  Pro sports franchises in this country are looking to expand
       internationally--just where d'yall think Kucoc, Olajuwan and
       Mutombo come from, ey?  And who's that Australian plugging for
       the WNBA these days (as if I didn't know, she's on the Mercury
       team)?  Do I gotta rub yer yankee noses in the fact that it was a
       Canadian team what won the World Series once?  :)  But I hasten
       to point out that these things have occurred on a planet where
       soccer reigns supreme despite the fact that American pro sports
       continue to ignore THAT sport except on premium cable/satellite.
       NOW you wanna try to argue that "Third World" point again, as if
       all po'fokes can at least afford premium cable, huh?   ;)
       Ya can't even walk into a sports pub anymore without them
       charging you out the wazzoo for "cover" on a pay-per-view event.
    4) Sports franchises make big money on merchandising, and those who
       can't go to the arena or get a satellite dish or rent DSS-ish or
       even cable will at least buy franchise T-shirts and ball caps,
       and the margin is made up for in volume.  With the global number
       of soccer fans, for example, T-shirt distribution for favorite
       world teams is astronomical.  Nothing wrong with "free ticket"
       and/or franchise souvenier giveaway promotions in a target area,
       either. Sports are easily promotable, and not just by franchise
       merchandise, either...like for example ballpark franks promos,
       and that would go over as something distinctly American for
       other-culture palates---and don't tell me ya can't do it; look
       at the now-global nature of McDonalds.  McDonalds, Oscar Meyer,
       Ore Ida would make PERFECT "sponsors", and all ya need as a
       broadcaster is a provable headcount...which is what marketing
       promos are all about in the first place: count the heads that
       respond.
    5) You can fudge headcounts like the pros do, too.  Fudging
       headcounts is a practice that is as old as the US of A itself
       and all ya need for proof of that is to read the main body of our
       Constitution that says that slaves and Indians count only as
       three-fifths of a person, and figure out for yourself why they
       weren't denied a count altogether, or given full count.  The same
       deal applies to counting audience heads in this country...it's
       the reason why the Nielsons are, despite recent vilifications,
       remainting to be the bible that major media swears by.
Now talk amongst yourselves, as the Coffee Talk host would say...I'm
gonna go lurking about some more and see what happens next.
                                Tot siens....
 * SLMR 2.1a *             Give blood----------play rugby.
--- WILDMAIL!/WC v4.12 
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