Nathan Bollinger writes in a message to Diane Levesque
 NB> Considering the fact the there ARE so many stations up for 
 NB> sale, I'd say operating a shortwave broadcasting station is 
 NB> a money-losing proposition. (I'd still love to do it, though!) 
 NB> B-) 
 NB> I can offer no theories as to why this is happening. 
Look at it this way:
  
Who is your audience?  They are going to be a fairly small group of 
technically astute people scattered around the world.  It's going to be real 
difficult to get advertisers to agree to pay money to reach that kind of an 
audience!  They can reach many more people using standard AM/FM/TV stations 
in local markets - particularly if the product they sell isn't distributed 
worldwide.
  
 NB> Perhaps if radio manufacturers would start advertising their 
 NB> wares the way internet providers do, emphasizing that you can 
 NB> "...explore the world.." on less than a hundred bucks, it could 
 NB> get the hobby jump started again.
  
The Gulf War was the last reason many people had to tune in shortwave radio.  
Sales boomed.  What we need is another good all-out war!  
 
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