Re: YELLOW PAGES AND PHONE DIRECTORY LIS
 
>  BFH> I have asked a few poeple if it pays to advertise in the phone 
>  BFH> books. Most tell me it is marginal, that few calls or business 
>  BFH> really comes from that.
>   
>   Hi Bob, 
>   In my wife's home based word processing business, we found the Yellow 
Pages
> to be much too expensive for the marginal business that comes in.  We found
> that classified ads in college newspapers, and flyers posted around the 
campu
> were much more cost effective.  We found that for less than  $50 a month 
wort
> of flyers and classifieds, we get hundreds of dollars a month in academic
> typing during the school year.
>   We also write resumes.  A classified ad in the "Resume" classification 
whic
> is just ahead of the "Help Wanted" section in our newspaper pulls in 
milar
Right on, Yellow Page ads may not work for all people, one still needs to
find the right fishing hole. I find one criteria important. Place ads where
your customers are. But then when you have not identified where they are
that's tough. 
Suffice to say if one has an automotive product, don't list it with a paper
that is mostly read by homemakers, who would care less about tinted windows.
The ad should go with things that are automotive, and then some. When it
don't work in two tries, pull the add immediately.
--- VFIDO 6.20.00 Gamma Candidate 1
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