DL> Hi, I was just wondering if I could get some thoughts on the matter 
DL> of
DL> private shortwave station cash flow.  Quite a few private stations 
DL> seem
DL> to be up for sale these days, even some operated by religious orgs. 
DL> that
DL> take on apparently pre-paid programming.
DL> Is it proper to conclude that the provable shortwave listener base
DL> (whether as a public to do public service to, or as a viable 
DL> commercial
DL> market), isn't big enough to support positive cash flow through 
DL> station
DL> operations?
    Running advertising-supported shortwave broadcasting stations might be 
real difficult.  Are the advertised things available or relevant worldwide, 
or where most station listeners live?  (For instance, would U.S. Army 
recruiting ads, a big football-game advertiser on TV, be relevant to South 
American listeners of a religious shortwave broadcaster?  Is Coca-Cola or 
some local brand the soft drink there, and is Coca-Cola even available in 
rural South America?  Are car ads relevant?)
    Cash flow problems?  Radio stations in North Carolina are forever 
changing ownership, too.
--- Simplex BBS (v1.07.00Beta [DOS])
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