In article , 
greg1199{at}yahoo.com says...
> 
> Viking wrote:
> > Macy's ad--men standing around, waiting obediantly to carry what the
> > woman buys. Text: "Golfers bring caddies. Shoppers bring
husbands."
> >
> > Let them know what you think:
> >
>
http://www.macys.com/catalog/syndicated/remote/remotesyndication.ognc?Brand=FDSSURVEY
> 
> My response to the add:
> 
> Despite the stated purpose of this comment box, I cannot tell you of an
> in-store experience, because I will no longer be in any of your stores.
>  Why?  I find one of your recent advertisements greatly offensive and
> insulting.  The add shows men standing around, waiting obediantly to
> carry what their wives buy. The text reads, "Golfers bring caddies.
> Shoppers bring husbands."
> 
> Firstly, whoever wrote that is a flat sexist who thinks of men as
> little more than servants women use to do the heavy lifting.  Also, has
> it occurred to you that men do, at times, use your store?  This will
> undoubtedly come as a shock to someone dim enough to liken married men
> to golf caddies, but the floor space you use to sell men's clothing
> often attracts .... men, and you arrogantly take them for granted when
> you insult them.
> 
> Why do you insult men in an effort to woo female shoppers?  Is it your
> opinion that women enjoy seeing men insulted?  Is it therefore your
> opinion that most women, even married women, hold men in some degree of
> contempt?  What would lead you to believe such a thing about women?
> 
> If I receive some incentive from you, I may reconsider whether to
> enter, ever again, one of your stores.  Otherwise, Dillards is just as
> good, and they don't insult men for fun and profit.
> 
\
You could have added:   "Since when are the golfers using the caddies'  
money  to pay the greens fees?"


Mark Borgerson




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