In a message, Bob F Howard wrote to All:
 BFH> I have asked a few poeple if it pays to advertise in the phone 
 BFH> books. Most tell me it is marginal, that few calls or business 
 BFH> really comes from that.
  
  Hi Bob, 
  In my wife's home based word processing business, we found the Yellow Pages 
to be much too expensive for the marginal business that comes in.  We found 
that classified ads in college newspapers, and flyers posted around the 
campus were much more cost effective.  We found that for less than  $50 a 
month worth of flyers and classifieds, we get hundreds of dollars a month in 
academic typing during the school year.
  We also write resumes.  A classified ad in the "Resume" classification 
which is just ahead of the "Help Wanted" section in our newspaper pulls in 
similar results as our academic marketing does.
  We also found that the YP are great for finding new clients, though.  If we 
want a list of paralegals who may have transcription work for us, there is a 
section in the YP, also lawyers offices.
  Be seeing ya!
  - Franco Rios
    franco.rios@EVillage.gigo.com
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