On 12-06-96 at 11:53:00PM, RICHARD APPEL of 1:2614/744 wrote to AUGUST 
ABOLINS:
 RA> HINT hint:   When you OPEN your business, think twice about the name.    
         
 RA> People are very lazy, and will frequently choose who to call             
 RA> from the YP by position.  Company with a name starting with             
 RA> an "A" has a decided advantage.
 RA>      RIck Appel
 RA>      "Appel Appraisal Associates"
Well..  with a surname like Appel you really didn't have to think too hard 
about what position it would in the YP.      But.. I personally disdain 
companies that deliberately give themselves names prefixed with "AAA" and 
even "AAAAAAA" just so that they are guaranteed top position.
..AA
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