GK> You still haven't explained how it makes sense for a pro
 GK> basketball player to advertise cereal or underware. Basketballs
 GK> and basketball shoes would be understandable, but cologne???
It's pretty basic.
Kid sees Jordan wearing, say, speedos.  Kid says, "Michael Jordan is
my idol."  Kid gets mom to buy him speedos.
... Nobody can be just like me.  Even I have trouble.
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