TIP: Click on subject to list as thread! ANSI
echo: home_office
to: AUGUST ABOLINS
from: RICHARD APPEL
date: 1996-12-06 23:53:00
subject: Yellow Pages

>    
  
AA ->  Well.. the YP will be put to a test next year ('97-'98].  I hope I 
even 
et   
AA ->  just "inquiry" calls.
For me YP Advertising has paid for itself, but little more.
Noticed that my competitors have copied my AD. !!!
I wish them well... I'm changing copy and if income from this does not
improve, will cut this advertising budget item.
////////////////////////////////////////////////////////////////////////
HINT hint:   When you OPEN your business, think twice about the name.
             People are very lazy, and will frequently choose who to call
             from the YP by position.  Company with a name starting with
             an "A" has a decided advantage.
     RIck Appel
     "Appel Appraisal Associates"
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