> is, for the most part, on the NRAs' side to begin with.  As for
 > billboards, I categorically ignore them.  I doubt that I'm alone
 > in that attitude, so I question efficiency of that medium.
Actually, I notice billboards quite a lot. And I remember one from years ago 
that the NRA had posted (my memory might be weak, but here goes):
NRA: Shooting for a Million (with a big ol' target on it).
The 'million' was 'number of Members'.
I think the NRA is well over 2 million strong at present, and was about 3 
million before the unfortunate timing of the "Jackbooted Thugs" comment 
hitting right at the time that Tim McVeigh decided to do his thing.
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