-EG> Of course, they have money. EVERY franchise has money. The
-EG> only franchises that don't have AS MUCH money as some of
-EG> the rest are Denver and Atlanta and that's because their
-EG> current arenas don't have 104 luxury boxes like the Celtics
-EG> do. I don't have the figures for last year, however, I do
-EG> know that their last season at the Gardens, where they
-EG> pulled in nada for boxes, they had a $16.7 mil PROFIT.
At the old Garden, that was true.
 
Now they do receive a lot of revenue from luxury boxes.
That wasn't the case in the old dump (the Garden) but
they now get a substantial cut of the action -- but
had to enter into a long-term lease with Delaware North.
 
Both the Celtics and Bruins organizations are scared now-
because a lot of those boxes were on three-year leases
which are up at the end of next season.  If the Celtics
don't improve (unlikely, there is no doubt they will
get better) and the Bruins don't change the "we don't 
care" attitude (will they sign Thornton?  let's see)
they will be in deep, deep doo-doo. 
 
The Celtics still claim they have this "long wait
list" for season tickets, yet are frantically advertising
that they can't find anyone on the waiting list.  
 
There are attendance problems - consider this.
 
1,000 unsold seats at $40 each.
That's $40,000 per game.
Times 40 home dates - $1.6 million dollars.
 
Multiply that times three - or four - you get
the picture.  While these are not true losses (Delaware
North likes to call them "losses" but they are lost
revenue opportunity, not business losses) empty seats
come directly out of the bottom line.
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